Privacy Policy

Welcome to 4 Rivers. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website 4rivers-bbq.click, place an order, or otherwise interact with our services. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

This Privacy Policy applies to all information collected through our website, as well as any related services, sales, marketing, or events (collectively referred to as the "Services").

1. Who We Are

4 Rivers is a food service business operating in the United States. We take your privacy seriously and handle all personal data in accordance with applicable federal and state laws, including but not limited to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission Act (FTC Act).

For all privacy-related inquiries, you may contact us at [email protected].

2. Information We Collect

We collect information in several ways: directly from you, automatically when you use our website, and occasionally from third-party sources. The categories of information we may collect are described below.

2.1 Personal Information You Provide to Us

When you interact with 4 Rivers — whether to place a food order, create an account, sign up for our newsletter, contact our support team, or participate in a promotion — you may voluntarily provide us with the following categories of personal information:

• Identity Data: First name, last name, username, or similar identifier.
• Contact Data: Email address, telephone number, billing address, and delivery address.
• Account Data: Username, password (stored in encrypted form), account preferences, and order history.
• Transaction Data: Details about the food products you purchase, payment method type (we do not store full card numbers), order value, and delivery instructions.
• Communications Data: Any messages, feedback, reviews, or other content you send to us via email, contact forms, or social media.
• Marketing Preferences: Your preferences for receiving marketing communications from us and your communication preferences.
• Dietary and Food Preferences: If you choose to share them, dietary restrictions or preferences to personalize your food ordering experience.

2.2 Information Collected Automatically

When you visit 4rivers-bbq.click, we and our third-party service providers automatically collect certain technical and usage information. This includes:

• Device Information: IP address, browser type and version, operating system, device type (mobile, tablet, desktop), screen resolution, and unique device identifiers.
• Usage Data: Pages visited, time spent on each page, links clicked, referring URLs, search terms used on our site, and the order in which pages are viewed.
• Log Data: Server logs that record your interactions with our website, including date/time stamps, access times, and error logs.
• Location Data: General geographic location inferred from your IP address (city/state level). We do not collect precise GPS location without your explicit consent.
• Cookie and Tracking Data: Information collected via cookies, web beacons, pixels, and similar tracking technologies. Please see Section 8 of this policy for more details.

2.3 Information from Third Parties

We may receive information about you from third-party sources, such as:

• Payment Processors: Confirmation of payment success or failure (not full card details).
• Analytics Providers: Aggregated or anonymized data about how users interact with websites similar to ours.
• Social Media Platforms: If you connect a social media account or interact with our social media pages, we may receive basic profile information as permitted by your privacy settings on those platforms.
• Review Platforms: Publicly available reviews or ratings you submit about our food products.
• Delivery Partners: Confirmation of delivery status and any delivery-related communications you have with our logistics partners.

3. How We Use Your Information

We use the information we collect for various purposes, always in accordance with applicable law. The legal bases we rely upon include fulfilling a contract with you, our legitimate business interests, compliance with legal obligations, and — where required — your consent.

3.1 Service Provision

• To process and fulfill your food orders, including preparing, packaging, and delivering your purchases.
• To create and manage your account on our website.
• To send you order confirmations, receipts, and updates about your delivery.
• To handle returns, refunds, complaints, or other customer service requests.
• To personalize your experience, such as remembering your order preferences or dietary requirements.

3.2 Analytics and Service Improvement

• To understand how visitors use our website so we can improve its design, functionality, and content.
• To analyze purchasing trends and popular menu items to improve our food offerings.
• To identify technical issues, bugs, or errors on our website and fix them.
• To conduct internal research and development to enhance our products and services.
• To generate anonymized, aggregated reports on website performance.

3.3 Marketing and Communications

• To send you promotional emails, newsletters, special offers, and information about new menu items — but only if you have opted in to receive such communications or if we have a legitimate interest in doing so under applicable law.
• To display targeted advertisements on our website or on third-party platforms based on your interests and browsing behavior.
• To conduct surveys, contests, or promotions and administer your participation in such activities.
• To notify you about changes to our menu, pricing, or services.

3.4 Legal Compliance and Safety

• To comply with applicable federal and state laws, regulations, and legal obligations.
• To respond to lawful requests from law enforcement or government authorities.
• To protect the rights, property, and safety of 4 Rivers, our customers, and the public.
• To detect, prevent, and address fraud, security breaches, or other illegal activities.
• To enforce our Terms of Service and other agreements.

4. Sharing Your Information with Third Parties

We do not sell your personal information to third parties. However, we may share your information in limited circumstances as described below.

4.1 Service Providers

We work with trusted third-party companies and individuals who help us operate our business and deliver our services. These service providers have access to your personal information only as necessary to perform their functions and are contractually obligated not to disclose or use it for any other purpose. Examples include:

• Payment processors to securely handle payment transactions.
• Delivery and logistics partners to fulfill your food orders.
• Email marketing platforms to send you communications.
• Website hosting and cloud infrastructure providers to maintain and operate our website.
• Analytics providers (such as Google Analytics) to help us understand website usage.
• Customer support software providers to manage customer inquiries.

4.2 Business Transfers

If 4 Rivers is involved in a merger, acquisition, sale of assets, or bankruptcy proceeding, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or use of your personal information, and of any choices you may have regarding your personal information.

4.3 Legal Requirements

We may disclose your personal information if required to do so by law or if we believe in good faith that such action is necessary to:

• Comply with a legal obligation, court order, or governmental request.
• Enforce our Terms of Service or this Privacy Policy.
• Protect and defend the rights or property of 4 Rivers.
• Prevent or investigate possible wrongdoing in connection with our Services.
• Protect the personal safety of users of our Services or the public.
• Protect against legal liability.

4.4 With Your Consent

We may share your information with other third parties with your explicit consent. You may withdraw your consent at any time by contacting us at [email protected].

4.5 Aggregated and Anonymized Data

We may share aggregated or anonymized information — which cannot reasonably be used to identify you — with partners, advertisers, or for public reporting purposes without restriction.

5. Data Security

We take the security of your personal information very seriously. We have implemented a range of technical, administrative, and physical security measures designed to protect your personal information from unauthorized access, use, alteration, disclosure, or destruction.

5.1 Technical Safeguards

• SSL/TLS Encryption: All data transmitted between your browser and our website is encrypted using industry-standard SSL/TLS protocols.
• Password Hashing: User passwords are stored using secure, one-way hashing algorithms and are never stored in plain text.
• Firewalls and Intrusion Detection: We use firewalls, intrusion detection systems, and access controls to protect our servers and databases.
• Regular Security Audits: We conduct periodic reviews of our security practices and vulnerability assessments.

5.2 Administrative Safeguards

• Access to personal information is restricted to employees and contractors who need it to perform their job functions.
• All staff with access to personal data receive privacy and security training.
• We maintain data processing agreements with all third-party service providers who handle personal data on our behalf.

5.3 Limitations

6. Your Privacy Rights

Depending on your state of residence, you may have specific rights regarding your personal information. We are committed to honoring these rights in accordance with applicable law.

6.1 Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a California resident, you have the following rights under the CCPA as amended by the CPRA:

• Right to Know: You have the right to request that we disclose what personal information we have collected about you, the categories and specific pieces of information, the sources from which we collected it, the business purpose for collecting it, and the categories of third parties with whom we share it.
• Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions (such as completing a transaction or complying with legal obligations).
• Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information with third parties. We do not sell personal information. However, if our use of cookies or analytics tools constitutes "sharing" under CPRA, you may opt out via our Cookie Settings tool or by contacting us.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of sensitive personal information to only those uses necessary to perform the services you requested.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge you different prices, or provide a different level of service because you exercised your rights.

6.2 General Rights (All U.S. Residents)

Regardless of your state of residence, you have the following rights when you interact with 4 Rivers:

• Right of Access: You may request a copy of the personal information we hold about you.
• Right of Correction: You may request that we correct inaccurate or incomplete personal information.
• Right of Deletion: You may request that we delete your personal information, subject to legal retention requirements.
• Right to Data Portability: Where technically feasible, you may request that we provide your personal information in a structured, commonly used, machine-readable format.
• Right to Withdraw Consent: Where we rely on your consent to process your data, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
• Right to Opt-Out of Marketing: You may opt out of receiving direct marketing communications from us at any time.

6.3 How to Exercise Your Rights

To exercise any of the rights described above, please contact us using the following methods:

• Email: [email protected] (subject line: "Privacy Rights Request")
• Website: 4rivers-bbq.click (via our contact form)

We will verify your identity before processing your request to protect the security of your personal information. We will respond to your request within 45 days of receipt. If we require additional time (up to 90 days total), we will inform you of the reason and the extension in writing. There is no fee for submitting a verifiable consumer request, unless it is excessive or repetitive — in which case we will explain the basis for any fee before proceeding.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. The specific retention periods depend on the type of data:

When personal information is no longer needed, we will securely delete or anonymize it. If deletion is not immediately possible (for example, because data is stored in backup archives), we will securely isolate the data from further processing until deletion is possible.

8. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and support our marketing efforts. A cookie is a small text file placed on your device when you visit a website.

8.1 Types of Cookies We Use

• Strictly Necessary Cookies: These are essential for the website to function properly, such as maintaining your session and enabling secure log-in. These cannot be disabled.
• Performance and Analytics Cookies: These help us understand how visitors interact with our website by collecting information about pages visited, time spent on site, and any error messages. We use tools like Google Analytics for this purpose.
• Functional Cookies: These allow the website to remember choices you make (such as your saved cart or language preferences) to provide a more personalized experience.
• Marketing and Targeting Cookies: These are used to deliver advertisements more relevant to your interests, both on our website and on third-party platforms. They also help measure the effectiveness of advertising campaigns.

8.2 Managing Your Cookie Preferences

You can manage your cookie preferences in the following ways:

• Using our Cookie Consent Tool available on our website when you first visit.
• Adjusting your browser settings to refuse some or all cookies. Please note that disabling cookies may affect the functionality of our website.
• Opting out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

For more detailed information about the specific cookies we use, how long they last, and how to manage them, please refer to our full Cookie Policy available at 4rivers-bbq.click/cookie-policy.

9. Children's Privacy

Our website and Services are intended for individuals who are 18 years of age or older. We do not knowingly collect, solicit, or process personal information from individuals under the age of 18. If you are a parent or guardian and believe that your child under the age of 18 has provided us with personal information without your consent, please contact us immediately at [email protected].

Upon receiving a verified request from a parent or legal guardian, we will take prompt steps to delete the child's personal information from our records. If we learn that we have inadvertently collected personal information from a child under 18 without parental consent, we will delete that information as quickly as possible.

In addition to our own age restriction, we also comply with the Children's Online Privacy Protection Act (COPPA), which prohibits the collection of personal information from children under 13 years of age without verifiable parental consent. Our Services are not directed at children under 13, and we do not knowingly market to or collect data from this age group.

10. International Data Transfers

4 Rivers is based in the United States and primarily serves customers located within the United States. Your personal information is collected, processed, and stored on servers located in the United States.

If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country. By using our Services and providing us with your personal information, you consent to this transfer.

When transferring data internationally, we take steps to ensure that appropriate safeguards are in place to protect your personal information, including:

• Ensuring that any third-party service providers operating outside the United States maintain adequate data protection standards.
• Relying on recognized legal mechanisms for international transfers where applicable.
• Ensuring that contractual data protection obligations are in place with international partners.

11. Third-Party Links and Services

Our website may contain links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

We encourage you to read the privacy policy of every website you visit. This Privacy Policy applies only to information collected by 4rivers-bbq.click and through our direct Services.

Third-party services that we commonly use and that have their own independent privacy policies include:

• Google Analytics — for website analytics
• Payment processors — for secure payment handling
• Social media platforms — for social sharing and advertising
• Email marketing services — for newsletter and promotional communications

12. Do Not Track Signals

Some browsers have a "Do Not Track" (DNT) feature that lets you tell websites that you do not want to have your online activities tracked. At this time, we do not respond to browser DNT signals because there is no established industry standard for how these signals should be interpreted and honored. However, you may use the cookie management tools described in Section 8 to limit tracking on our website.

13. U.S. State Privacy Laws

In addition to the CCPA/CPRA applicable to California residents, we acknowledge and comply with privacy laws enacted in other U.S. states to the extent they apply to our operations. These may include, but are not limited to:

• Virginia Consumer Data Protection Act (VCDPA) — applicable to Virginia residents.
• Colorado Privacy Act (CPA) — applicable to Colorado residents.
• Connecticut Data Privacy Act (CTDPA) — applicable to Connecticut residents.
• Texas Data Privacy and Security Act (TDPSA) — applicable to Texas residents.
• Florida Digital Bill of Rights (FDBR) — applicable to Florida residents.

Regardless of your state of residence, you may contact us at [email protected] to exercise any privacy rights available to you under your applicable state law. We will review and respond to all valid requests in accordance with the relevant legislation.

14. How to File a Complaint

If you believe that we have not handled your personal information in accordance with this Privacy Policy or applicable law, we encourage you to contact us first so that we can work to resolve your concern:

• Email: [email protected]
• Subject Line: "Privacy Complaint"

We take all privacy complaints seriously and will investigate your complaint promptly. We aim to resolve all complaints within 30 days of receipt. For complex matters, we will keep you informed of the progress and expected resolution timeline.

14.1 Filing a Complaint with a Regulatory Authority

If you are a California resident and are not satisfied with our response, you have the right to file a complaint with the California Privacy Protection Agency (CPPA):

• California Privacy Protection Agency
• Website: cppa.ca.gov
• Email: [email protected]

Consumers may also direct complaints related to deceptive or unfair business practices to the Federal Trade Commission (FTC):

• Federal Trade Commission
• Website: ftc.gov/complaint
• Phone: 1-877-FTC-HELP (1-877-382-4357)

Residents of other states may contact their respective state Attorney General's office for guidance on filing privacy-related complaints.

15. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make changes, we will:

• Update the "Last Updated" date at the top of this page.
• Post the revised policy on our website at 4rivers-bbq.click.
• Where the changes are material, notify you by email (if we have your email address) or by placing a prominent notice on our website.

Your continued use of our website and Services after the effective date of the revised Privacy Policy constitutes your acceptance of the changes. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us:

When contacting us about a privacy matter, please include sufficient information to allow us to identify you and the nature of your request. We will respond to all legitimate privacy inquiries in a timely manner.