Cookie Policy
Last Updated: May 9, 2026
1. Introduction
Welcome to 4 Rivers BBQ. We are committed to being transparent about how we collect and use data related to you. This Cookie Policy provides detailed information about how and when we use cookies on our website, 4rivers-bbq.click.
This policy should be read alongside our Privacy Policy and Terms of Service, which together govern how we collect, process, and store your personal information. By accessing or using our website, you acknowledge that you have read and understood this Cookie Policy.
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. We encourage you to review this page periodically. The date at the top of this page indicates when this policy was last revised.
2. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-connected device when you visit a website. They are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, 4 Rivers BBQ) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
2.1 How Do Cookies Work?
When you visit a website, your browser requests a webpage from the web server. The server sends back the requested page along with one or more cookies. Your browser stores these cookies on your device. The next time you visit the same website, your browser sends back the cookies to the server, which allows the website to recognize you and remember your preferences or actions.
Cookies can be either session cookies or persistent cookies:
- Session Cookies: These are temporary cookies that expire when you close your browser. They help websites remember what you did during a single browsing session.
- Persistent Cookies: These remain on your device for a set period of time or until you delete them. They help websites remember your preferences and actions across multiple visits.
2.2 Similar Tracking Technologies
In addition to cookies, we may use other similar tracking technologies on our website, including:
- Web Beacons (Pixel Tags): Small graphic images embedded in web pages or emails that allow us to track whether a page has been viewed or an email has been opened.
- Local Storage: A web storage technology that allows websites to store data locally in your browser, similar to cookies but with greater storage capacity.
- Fingerprinting: A technique that uses information about your browser, device, and network to identify you across different websites and sessions.
For the purposes of this policy, all such technologies are referred to collectively as "cookies."
3. Types of Cookies We Use
We use the following categories of cookies on our website:
3.1 Essential (Strictly Necessary) Cookies
These cookies are necessary for the website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. Without these cookies, services you have asked for cannot be provided.
You can set your browser to block or alert you about these cookies, but some parts of the website may then not work. These cookies do not store any personally identifiable information.
3.2 Analytics and Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.
We use Google Analytics, a web analytics service provided by Google LLC ("Google"), to help analyze how our website is used. Google Analytics uses cookies to collect standard internet log information and visitor behavior information. This information is processed in a way that does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.
3.3 Functional Cookies
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.
Functional cookies help us remember your preferences, such as your preferred language or region, font size, and other display settings, so you do not have to re-enter this information each time you return to the website.
3.4 Advertising and Targeting Cookies
These cookies may be set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not directly store personal information but are based on uniquely identifying your browser and internet device.
We use Google Ads conversion tracking cookies to measure the effectiveness of our advertising campaigns. These cookies help us understand which of our marketing activities are most effective and allow us to provide you with targeted advertising on third-party websites and platforms.
4. Specific Cookies Used on Our Website
The following table provides detailed information about the specific cookies used on 4rivers-bbq.click:
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_ga |
Google Analytics | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users by assigning a randomly generated number as a client identifier. | Analytics | 2 years |
_gid |
Google Analytics | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Stores and updates a unique value for each page visited. | Analytics | 24 hours |
_gat |
Google Analytics | Used by Google Analytics to throttle request rate. Limits the collection of data on high-traffic sites to prevent excessive data collection and server overload. | Analytics | 1 minute |
_gcl_au |
Google Ads | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Stores and tracks conversions from Google Ads. | Advertising | 3 months |
_ga_[ID] |
Google Analytics (GA4) | Used to persist session state for Google Analytics 4. Collects information about how visitors use the website, including pages viewed and links clicked. | Analytics | 2 years |
cookieconsent_status |
4rivers-bbq.click | Stores the user's cookie consent preferences to ensure users are not repeatedly asked to accept or decline cookies on each visit. | Essential | 1 year |
PHPSESSID |
4rivers-bbq.click | Preserves user session state across page requests. This is a session identifier used by the web server to maintain your browsing session. | Essential | Session |
_fbp |
Facebook (Meta) | Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Helps Facebook identify users across websites. | Advertising | 3 months |
fr |
Facebook (Meta) | Used by Facebook to deliver, measure, and improve the relevancy of ads. Contains a unique browser and user ID, used for targeted advertising. | Advertising | 3 months |
IDE |
Google DoubleClick | Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads, for the purpose of measuring the efficacy of an ad. | Advertising | 1 year |
NID |
Registers a unique ID that identifies a returning user's device. Used for targeted advertising and to remember user preferences. | Functional | 6 months |
5. Legal Basis for Using Cookies
As a business operating in the United States, our use of cookies is governed primarily by the Federal Trade Commission (FTC) Act, which regulates unfair or deceptive acts or practices in commerce. We are also guided by the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) for users located in California, which provide specific rights regarding the collection and use of personal information, including data collected through cookies.
For California residents, the information collected through advertising and analytics cookies may constitute a "sale" or "sharing" of personal information under the CCPA/CPRA. You have the right to opt out of such activities. Please see Section 7 below for information on how to exercise your rights.
For our essential cookies, we rely on our legitimate interest in operating a functional and secure website. For all other cookies, we rely on your consent, which you may withdraw at any time.
6. How to Manage and Disable Cookies
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences through the following methods:
6.1 Browser Settings
Most web browsers allow you to control cookies through their settings preferences. You can set your browser to:
- Notify you when you receive a cookie
- Accept or refuse all cookies automatically
- Delete cookies when you close your browser
- Block third-party cookies specifically
Here are links to cookie management instructions for the most popular browsers:
- Google Chrome: https://support.google.com/chrome/answer/95647
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
- Apple Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
- Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge
- Opera: https://help.opera.com/en/latest/web-preferences/#cookies
Please be aware that if you use different devices to access our website (e.g., your computer, smartphone, tablet), you will need to ensure that each browser on each device is adjusted to reflect your cookie preferences.
6.2 Opt-Out Tools for Specific Services
You can opt out of specific third-party cookies by using the opt-out tools provided by those services:
| Service | Opt-Out Link |
|---|---|
| Google Analytics | https://tools.google.com/dlpage/gaoptout |
| Google Ads / DoubleClick | https://adssettings.google.com |
| Facebook / Meta Ads | https://www.facebook.com/ads/preferences |
| Network Advertising Initiative (NAI) | https://optout.networkadvertising.org |
| Digital Advertising Alliance (DAA) | https://optout.aboutads.info |
| Your Online Choices (EDAA) | https://www.youronlinechoices.com |
6.3 Mobile Device Settings
If you are using a mobile device, you may also have the option to opt out of interest-based advertising through your device's operating system settings:
- iOS (Apple): Go to Settings > Privacy & Security > Tracking, and disable "Allow Apps to Request to Track."
- Android (Google): Go to Settings > Google > Ads, and enable "Opt out of Ads Personalization."
7. Impact of Disabling Cookies
While you have the right to disable cookies, it is important to understand that doing so may affect your experience on our website. Below is a summary of the potential impacts:
| Cookie Type | Impact of Disabling |
|---|---|
| Essential Cookies | The website may not function properly or at all. You may not be able to access certain features, complete forms, or maintain a session on our website. Core functionality such as navigation and security may be compromised. |
| Analytics Cookies | We will not be able to collect information about how you use our website. This means we cannot use this data to improve our website's performance and user experience. The website will still function normally for you. |
| Functional Cookies | Personalization features may not work correctly. Your preferences (such as language settings or saved items) may not be remembered between visits, requiring you to re-enter them each time you visit the site. |
| Advertising Cookies | You will still see advertisements, but they will not be tailored to your interests and may be less relevant to you. You may continue to see ads from 4 Rivers BBQ on other websites, but these will not be based on your browsing behavior. |
We want to assure you that disabling non-essential cookies will not prevent you from placing orders or accessing our core restaurant information and menu content.
8. Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to have your online activities tracked. Currently, there is no universally agreed-upon standard for how websites should respond to DNT signals. As a result, our website does not currently respond to DNT browser signals.
However, you can use the cookie management tools described in Section 6 to limit the tracking and collection of your data. We also honor Global Privacy Control (GPC) signals for California residents under CCPA/CPRA requirements.
9. Your Privacy Rights (California Residents)
If you are a resident of California, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including rights related to cookies and tracking technologies:
- Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you through cookies and other means.
- Right to Delete: You have the right to request that we delete personal information collected through cookies, subject to certain exceptions.
- Right to Opt Out: You have the right to opt out of the "sale" or "sharing" of your personal information, which may include data collected through advertising and analytics cookies. You can exercise this right by contacting us at the information provided in Section 11.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
- Right to Correct: You have the right to request correction of inaccurate personal information we hold about you.
- Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of sensitive personal information.
To exercise any of these rights, please contact us using the information provided in Section 11 below. We will respond to verified requests within 45 days as required by California law, with the possibility of a 45-day extension when reasonably necessary.
10. Third-Party Websites and Links
Our website may contain links to third-party websites. Please be aware that we are not responsible for the cookie policies of those websites. We encourage you to review the cookie and privacy policies of any third-party websites you visit through links on our site. This Cookie Policy applies only to 4rivers-bbq.click.
11. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, law, regulation, or our business operations. When we make changes to this policy, we will update the "Last Updated" date at the top of this page. We encourage you to periodically review this policy to stay informed about how we are using cookies.
Your continued use of our website after any changes to this Cookie Policy constitutes your acceptance of the updated policy. If we make material changes to this policy, we may also notify you through a prominent notice on our website or by other means of communication.
12. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and similar tracking technologies, please do not hesitate to contact us:
4 Rivers BBQ
- Website: 4rivers-bbq.click
- Email: [email protected]
We aim to respond to all cookie-related inquiries within 30 business days. For California residents exercising CCPA/CPRA rights, we will respond within the legally required timeframe of 45 days.
Effective Date: This Cookie Policy is effective as of May 9, 2026. By continuing to use 4rivers-bbq.click, you acknowledge that you have read, understood, and agree to the terms of this Cookie Policy.